This past Saturday, I ran a post on how the Delhi Metro’s Guru Dronacharya Station was recently renamed to include ‘Indigo’ after Indigo Airlines successfully put in the highest bid for the semi-naming rights of the station as part of the Delhi Metro Rail Corporation’s re-branding initiative to generate some extra revenue through 9 stations located in the National Capital Region.
This initiative allows corporates to bid and include their brand name as a prefix or suffix to the existing station’s name in addition to receiving advertising rights within it.
Now as per @rsrikanth05, one of my first few followers on Twitter, station has been renamed to include SYSKA after Pune based SYSKA LED put in the highest bid for renaming the station in April this year.
With this station rebranded, the remaining 5 stations awaiting rebranding are all located outside of Delhi due to restrictions in Delhi and none in Uttar Pradesh & Haryana, and include stations at Vaishali, Golf Course, Botancial Garden, HUDA City Centre and IFFCO Chowk.
As a reminder, Gurgaon’s Rapid Metro was the first operator in the country which offered station naming rights. Some of the station on its 5.1 km line are called Indusind Bank Cybercity, Vodafone Belvedere Towers and Micromax Moulsari Avenue after various brands put in the highest bid.
Following Gurgaon & Delhi’s example, the Noida Metro Rail Corporation in December 2014 announced that they will similarly auction the station naming rights along the 29.07 km Noida – Greater Noida metro line prior to it opening in late 2017. For regular updates on that line, please see this page.
For more updates on the Delhi Metro, check out the Delhi section of The Metro Rail Guy!